IWC was recently voted as the Luxist Reader’s Choice Award for Best Watch section.
Not like most luxury watch brands that concerns watch appearance much more than functionality, IWC is world know for attaching greater importance to functions over forms. Based on one poll, IWC has become the No. 1 luxury watch maker in North America in recent years and the most popular watch brands among rich among American high class that advocates pragmaticism. IWC watches are often spotted on the wrists of the world’s most recognized celebrities. And it proves that watch lovers that are deeply influenced by utilitarianism needs watches of reliable functions.
IWC watches fall into two main categories. One category features professional themes. The famous Pilot and Aquatimer collections belong into this category. And another category come with classic “thinking person styles”. The well received Portuguese and Ingeniuer watches are best examples of this category. IWC watches are normally done in stainless steel or gold and house in-house manufactured movements of refined finishes. IWC provides a wide range of watches from mid-priced to ultra luxury level.
IWC is short for “International Watch Company” that sounds very international. But the brand is in fact based in Swiss and offers watches of Swiss quality. IWC watches are very well-received in most circles thanks to the brand’s effort in maintaining a modest image. Normally people choose an IWC watches for practical daily use and for self enjoyment. Most IWC watches owners know clearly what they want and are low-profile persons.
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IWC Portuguese Automatic Chronograph with Diamonds in Rose/White Gold
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