In the past one year I have reviewed over one hundred pieces from different brands. I know a little bit of the culture of each brand. But when it comes to marketing campain, I only know some famous ambassadors, the successful watch advertisements, and watch heavens like Bal Harbour where luxury brands gather. As far as I know of , Bal Harbour attracts not only the richest people in Florida but also wealthy traveller from all over the world.
And Audemars Piguet stands out from many watch brands there by creating a artisan-like feel for the brand. When you enter the Audemars Piguet boutique there, you may have the feeling that you are traveling along with the brand history that began in 1845. In another world, what Audemars Piaguet sells there are not just luxury timepieces but also their watch-making tradition and culture the brand is very proud of .
And to further enhance this marketing campaign that has received great success, Audemars Piguet Bal Harbour boutique plays new trick this year. Well, if you are now or will be Frorida, you must go to the boutique and you will find watch movement sketches, work tables, tools, and other items of traditional watch making construction are displayed there. In this way, you can have the idea what is what are the Audemars Piaget’s traditional watch making techniques. This idea is not half bad.Right?
And it is reported that, this display will be available till the end of the year right there in the Audemars Piguet Bal Harbour boutique.
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Tags: Audemars Piguet Bal Harbour Boutique, Audemars Piguet watch marketing, watch marketing campaign