China impresses the planet as the biggest “Copy Kingdom”. In watch industry, China is well known as a land that fosters countless replica watch manufactures and exporters. It is known to few that China constantly provides the watch industry with lots of watch spare parts. And it is known to fewer that some watch-makers in China now spare no effort to find a standing in a world where watch market is dominated by European-Based watch makers.
Well back to the point. Today’s review is about Longio 1000m Diving Tourbillon Watch. From view of consumer, the most attractive or the competitive point is its price about $8,000 . Yeah, $8,000 is not a small sum of money for a watch.But attention it is a tourbillon watch. You never find a tourbillon watch of European origin with such great price.
From view of aesthetic design, this Tourbillon Watch is wonderful. It is not second to any European brand. It is simple yet attractive. The bezel looks really interesting. It is full of layer sense and three-dimension element. I never see a similar design on other brands. From the construction to the treatment at details, it displays its own personality. The metal bracelet also bears Longio’s character. It looks not that smooth but understated and well matches the style of the case. The metal case itself is 47mm at diameter. The dial displays a high successful contrast of black and white, which underlines the cosmetic beauty of the subtle Toubillon. The tourbillon rotates once each 60 seconds. Through the tourbillon window, we can see the automatic mechanical tourbillon movement independently developed by Longio. The same, this movement does not receive highly exquisite treatment(though still interesting to view) and does not work as accurate as an Swiss movement(Though its accuracy is still acceptable). As I stated before, it is not only a matter of time for China to catch up with European watch makers. It is also a matter of culture and tradition.
When Chinese attach greater importance to watch quality and refinement than speed and quantity, I believe Longio tourbillon watches will sure have better price than this “competitive” price. When Chinese know how to make better marketing, I believe more people will know Chinese-made watch and their unique value. I hope that day will come in rest of my life though I know in my heart that it is a mission very difficult to complete.
Back to the watch, whether $8,000 is worthy investment for this Longio watch depends on the judge of people. Just think about the stunning 1000M water resistance, the design and the actual tourbillon movement. Longio watches should learn to show their values to the world . In my humble opinion, better marketing is at least half done in the watch world.
Original Published in “Watch Impressions”
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